However, is that a tactic to gain back loyalty? It may increase sales and revenue, but if you’re looking to gain consumer loyalty and trust back, it’s really about putting your best foot forward.” “Promotions are very attractive to the Canadian consumer right now. Tamara Szames, Canadian retail industry adviser with The NPD Group, echoed Hutcheson’s thoughts. The companys stores, operating under the names Indigo Books, Music & More. But I don’t think it needs to be a sale.”Įxtra Plum Rewards points to recognize customer loyalty or other offers could entice some reluctant customers to shop at the bookstore once again, she said. is the largest retailer of books in Canada. “A friends-and-family sort of event could be helpful.
INDIGO BOOKS OFFLINE
Indigo website still offline one week after cybersecurity incident.Indigo employees' data breached in ransomware attack.Indigo is the place to go to when you want to be inspired, unwind, and unplug. Indigo refuses to pay ransom in cyberattack, calls it 'inappropriate' Launched in Canada in 1997, Indigo is the world’s first cultural department storea physical and digital place inspired by, and led with, books, ideas, beautifully designed lifestyle & gifting products, and the creative people who help make it happen.Indigo’s transparency throughout the cybersecurity crisis will go a long way towards reassuring some customers, Hutcheson said.
“It could take some customers a while to return to Indigo. “But the challenge will be trust and perception issues,” she said. This advertisement has not loaded yet, but your article continues below.
INDIGO BOOKS FULL
The Toronto-based company’s website, which had been limited to selling “select books” in recent days, appeared to be offering its full range of goods for sale on Wednesday morning while current and former employees are bracing for their personal information to be posted on the so-called dark web. 8, the ransomware attack began and Indigo’s website and payment systems were booted offline. It is still recommended that consumers contact local stores to ensure a specific product is in stock and available for purchase. The company’s website appears to be back, although a notice suggests that the online inventory is in the process of being updated. “It’s a reflection of the complexity and seriousness and potentially devastating impacts of cybersecurity attacks on major businesses.” The next issue of Financial Post Top Stories will soon be in your inbox. If you don't see it, please check your junk folder.
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